What is your most underutilized service that you offer?
- beth396
- 13 hours ago
- 3 min read
What’s the Most Underutilized Real Estate Photography Service? (And Why It Helps You Win Listings)
If you’ve ever wondered what real estate marketing tool can actually help you stand out and win more listings—the answer might surprise you:
It’s the iGuide 3D tour.
In this week’s Media Minute with Beth, we’re answering a great question from Jenny Fessler of Mullen Realty—and highlighting one of the most powerful (yet underused) services we offer at Gress Photography.
The Short Answer
The iGuide 3D tour is one of the most underutilized tools in real estate marketing—and one of the most valuable.
It goes far beyond a basic walkthrough by giving buyers:
Accurate square footage
Detailed room measurements
Full control to explore the home at their own pace
Why This Matters for Realtors
In today’s market, buyers expect more than photos—they want information, control, and convenience.
The iGuide delivers all three.
This matters because it helps you:
Reduce unnecessary repeat showings after contracts are signed
Keep your listing looking its best (even during packing or moving)
Provide buyers with a better, more informative experience
Differentiate yourself in listing presentations
How It Works
Here’s what makes the iGuide experience stand out:
Buyers can move freely through the home—no getting stuck in rooms
They can measure spaces directly within the tour
They can zoom in to see details like outlets, layouts, and finishes
The tour includes accurate square footage and floor plans
Optional CAD files are available for renovation or planning purposes
Pro Tip from Gress Photography
One of the most powerful ways to use an iGuide isn’t just for your listing—it’s for winning your next one.
Load an iGuide onto your iPad and bring it to your listing presentation.
Let your potential seller:
Explore the tour
Interact with the layout
See the level of detail you provide
👉 When they experience it firsthand, they’ll want it for their home.
A Hidden Benefit Most Agents Don’t Think About
After a home goes under contract, buyers often want to return to:
Measure rooms
Plan furniture placement
Double-check details
But at that stage, the home may be packed, messy, or no longer show-ready.
The iGuide solves this completely.
Buyers can:
Revisit the home anytime
Take measurements
Explore every detail
👉 Without needing to step foot back in the property
Long-Term Value (This Is Huge)
Unlike many 3D tours, iGuide offers long-term usability.
You can:
Download it
Save it
Reuse it in future presentations
That means it becomes a permanent marketing asset—not just a one-time tool.
Affordable with High ROI
iGuide tours typically start around $200 when bundled with your photography.
For the value it provides—both in marketing and client experience—it’s one of the best investments you can make in your listing strategy.
Serving Central Pennsylvania Realtors
We work with agents across:
Lancaster County
Berks County
Lebanon County
Schuylkill County
and the surrounding areas
Frequently Asked Questions
What is an iGuide 3D tour?
It’s an immersive virtual tour that includes accurate measurements, floor plans, and interactive navigation through a property.
How is iGuide different from other 3D tours?
iGuide offers more flexibility, faster capture time, accurate measurements, downloadable and saved forever and additional outputs like CAD files.
Can buyers measure rooms using the tour?
Yes—they can take measurements directly within the iGuide.
Is it worth the cost?
Absolutely. It enhances your marketing, improves buyer experience, and helps you stand out in listing presentations.
Ready to Elevate Your Listings?
If you’re looking for a way to stand out, provide more value to your clients, and win more listings, the iGuide 3D tour is a powerful tool to add to your strategy.
👉 Visit www.GressPhotography.com or call/text 717-575-3520 to learn more.
Media Minute with Beth
This post is part of our Media Minute with Beth series—where we answer common questions from Realtors to help you grow your business and market your listings more effectively.
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