This April, Gress Photography is celebrating 19 years in business, and it’s incredible to look back at how much the real estate industry, and listing marketing, has evolved since we started in 2007.

Most buyers don’t shop for homes the way we imagine they do. They don’t sit down with coffee, open a listing, and carefully read through the details. They don’t study every photo before forming an opinion. And they definitely don’t start by comparing square footage.

In this week’s Media Minute with Beth, we’re answering a great question from Jenny Fessler of Mullen Realty—and highlighting one of the most powerful (yet underused) services we offer at Gress Photography. The Short Answer The iGuide 3D tour is one of the most underutilized tools in real estate marketing—and one of the most valuable.

Can you schedule real estate photography online? Yes, here is how it works.

How to Prepare any Listing for Market in 72 Hours or Less. Start with the pre-listing walkthrough.

The Realtor Marketing Playbook for 2026: What actually works.