Most buyers don’t shop for homes the way we imagine they do. They don’t sit down with coffee, open a listing, and carefully read through the details. They don’t study every photo before forming an opinion. And they definitely don’t start by comparing square footage.

With tax season here, Beth answers the question "Is there a way you can tell me how much I spent on photography for the year to help with my tax preparation?"

In this week’s Media Minute with Beth, we’re answering a great question from Jenny Fessler of Mullen Realty—and highlighting one of the most powerful (yet underused) services we offer at Gress Photography. The Short Answer The iGuide 3D tour is one of the most underutilized tools in real estate marketing—and one of the most valuable.